TRADESHOW CAMPAIGNS

A successful trade show is not an event; it’s a campaign.

It’s a themed extension of your brand that exists before the show begins and long after it ends—and it requires planning. Your pre-show marketing is as important as making your booth stand out. And your post-show marketing is where the return on your investment usually happens.

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We’ve delivered marketing strategy and design for hundreds of successful trade shows. It’s not complicated:

  • Have a theme to your campaign

  • Line up meetings and speaking opportunities

  • Promote online and through social channels

  • Collect data and customize communications

  • Focus on your customer (not yourself) and key messages

  • Deliver consistent, integrated messaging

  • Create a clean, elegant booth design that doesn’t crowd your space

  • Have follow up communications ready to deploy – before you leave the event

It’s a pretty simple formula, but it’s surprising how often tradeshows turn into a waste of travel and marketing budget – and the hours spent at the show. Skipping steps lowers your ROI and wastes your time.

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In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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You have a story to tell. Spoke can create the next chapter as we uncover what moves your customers and the sales needle.

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