Frustration with the high cost of healthcare.

Supplemental benefits have become an increasingly important part of traditional employer-sponsored health insurance programs due to increasing deductibles and out-of-pocket maximums for employees across all industries and income levels. But employers have expressed their frustration with traditional voluntary programs because of a lack of transparency regarding claims and expenses.

Seeking a better way to deliver supplemental benefits.

BeneRe’s founder recognized the importance of supplemental benefits, especially in today’s high deductible environment but also understood how poorly these coverages have been financed. His goal was to deliver the most efficient, and transparent supplemental benefits model in the marketplace.BeneRe was established as a group captive insurance solution that maximizes value for the employees rather than the traditional carriers.

BeneRe: This changes everything.

Creating a messaging platform that positioned BeneRe as a revolutionary captive model within the supplemental benefits marketplace, we developed a website with accompanying digital and printed marketing materials, plus email campaigns. With a theme of "This Changes Everything," we capitalized on the fact that BeneRe was a welcome disruptor that is helping employers and employees to see supplemental benefits in a whole new way.

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