Sustaining Customer Loyalty

Destination Mapping
Messaging Framework

Brand Anchor
Website

Campaigns
Managed Assets

Customer Data Platform
Hubspot

27%

Email Open Rates Increase

Emails sent we’re not only received, but read to help build brand awareness.

32%

Surge in Project Proposals

Proposals increased from only 1-2 per week to over twenty proposals per week.

27%

Increase in New Projects

Of the proposal requests, the close rate was the highest in the companies history.

WHAT WE LEARNED

Sustainability: The future of brands worldwide.

As environmental concerns and global warming increase, consumers are seeking brands that are making a positive impact. In response, brands are rethinking how their own products are manufactured, distributed and packaged to make a positive impact on the environment. In some cases, we learned that they’re putting their sustainability initiatives front and center as a point-of-difference – all in an effort to build awareness and gain consumer loyalty to “avoid obsolescence in the future.”

Our Understanding

"More than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives. 85% of consumers have become ‘greener’ in their purchasing in recent years. Companies must act now to avoid obsolescence in the future.”

Businesswire.com (2021)

WHAT WE UNCOVERED

Aligning products with the way consumers want to buy.

The buying trends of today’s eco-consumer is pointing to a clear shift. No longer is the product benefit the sole factor that drives a purchasing decision. It also has to be beneficial to the environment. EnviroPAK knew more companies than ever before were on a mission to align with this positive mindset of eco-friendly consumers. And 100% biodegradable and compostable custom molded fiber packaging from EnviroPAK could do just that. We just needed to tell that story.

Our Takeaway

It’s about making right, consuming right, and doing right. It’s a positive mindset and the direction the world of consumer brands are heading. It’s also why sustainable packaging solutions like EnviroPAK molded fiber are in demand now more than ever.

OUR STORY

The positives of molded fiber packaging.

Molded fiber is a sustainable packaging solution that’s 100% biodegradable and 100% compostable, plus offers superior product protection. It’s all positive. To get companies to understand that was exactly what EnviroPAK offered, Spoke created a website featuring the theme “Think Positive. Think Molded Fiber”. But this is just the beginning of the brand story. Messaging and photography on the site positioned EnviroPAK as a company focused on engineering, design and sustainability for the good of product manufacturers and the eco-conscious consumers they serve. And since the success of EnviroPAK was because of the people who worked there, employee photography was utilized throughout the site.