InSequence didn't promise success. They engineered it.

Organizations face a constant struggle to remove human errors due to the complexity of managing vast amounts of technology assets and data (especially in software). Born from this problem was a solution: InSequence. Their engineering mindset enabled organizations to reach desired outcomes for everything from technology implementation and integration to traceability. While they could bridge these technology gaps, there was still a gap between what they did best and their sales numbers that didn't reflect this proven expertise. Spoke was about to close it.

Technology can work harder when businesses work smarter.

Through our Discovery process, we learned that InSequence delivers engineered outcomes that fall within the Technology Business Management (TBM) Framework. Why was this an "ah ha" moment for Spoke? Because both government and enterprise level organizations follow TBM to optimize building and managing their technology infrastructures to maximize every investment dollar. And they look to outside providers such as InSequence to fill in any gaps. Once we understood where InSequence fit in, we knew how to make them stand out in this category.

The brand had to be engineered much like the technology solutions.

While InSequence had grown into an organization known for delivering engineered outcomes, their outdated brand was a disconnect. Spoke began connecting them to their true brand with a logo designed of mathematical sequenced letterforms. The new "Engineered Outcomes" tagline was just two words, but it began to tell a much lager story of how they solved technology challenges. But for organizations, technology was a means to ultimately help people. It had a human purpose. This was the unique story we helped InSequence tell through real life enduser case studies. We couldn't have engineered a better brand outcome. Visit the website.

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