Turning 100 requires a look that never gets old.

For 100 years, John Burroughs School has been a haven for students to develop their strengths and passions. What the school needed was 100th Anniversary event branding and promotion that could tell that story as well as gain attendance interest in the upcoming celebration. While the school was a century old, it required something new to make a measurable impact with potential attendees.

A spark ignites a story.

The Burroughs experience has always cultivated curiosity to inspire students to more fully explore, enjoy and contribute to the world around them. Their learning begins with a spark of curiosity that ignites their imaginations. It has been that way for 100 years at Burroughs. And the school wanted to inspire future generates with this same promise for the next 100 year. These were the brand parameters for Spoke to meet to promote this celebration. It had to be a story of merging the past into the present, and beyond.

Past and present guide the future.

In 1923, the head of John Burroughs stated it was their mission to "help develop the human personality of students." This human side was brought life by Spoke in a 100 year anniversary logo featuring a flame that aligned with the theme: Igniting Curious Minds. A 'next century' logo mark. It was inspired by a campus statue of the naturalist John Burroughs looking up to the stars. Event promotion included a digital flip book that captured the true purpose of John Burroughs from last 100 years: Helping students. The story was supported using student centric banners and wall graphics displayed on campus. It was a truly human story. And it appealed to over 2,000 event attendees, the largest event in the school's history.

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